Louis Vuitton: From Luggage to Fashion Empire (Part 5)

2025-03-29

Inheritance and Expansion (1893 - 1987) (Continued)

By the time of Georges' son Gaston-Louis Vuitton, Louis Vuitton's products had reached the pinnacle of luxury. He created a series of special-purpose boxes, some equipped with combs and mirrors made of tortoise shell and ivory, showing luxury; some decorated with sterling silver and crystal perfume bottles, exuding charming charm. In addition, the company would tailor a variety of products for individual customers according to their special requirements, satisfying the pursuit of personalization and uniqueness by high-end customers.               https://basetao.vip/hot
During World War II, France fell into the shadow of war, and Louis Vuitton's business was also severely affected. In order to survive, the company began to produce products such as typewriter boxes, radio boxes, book boxes, gun boxes and wine boxes. Despite the difficulties, Louis Vuitton still adhered to the bottom line of quality and craftsmanship, laying the foundation for post-war recovery.                https://basetao.vip/hot
In the 1970s, the global economy developed rapidly, people's consumption capacity continued to increase, and the demand for luxury goods became increasingly strong. Especially in Japan, with the rapid economic growth, the rapidly wealthy Japanese showed great enthusiasm for Louis Vuitton's products. They were crazy about the brand's bags and leather goods, which led to a dozens-fold increase in Louis Vuitton's sales. In 1978, Tokyo had 5 Louis Vuitton stores, and the brand achieved great success in the Japanese market.           https://basetao.vip/hot
In 1984, Louis Vuitton's stock was successfully listed, which was another important milestone in the brand's development. The listing not only raised a lot of funds for the company, enhanced the company's strength and competitiveness, but also enhanced the brand's popularity and influence, attracting more investors' attention.          https://basetao.vip/hot

In 1987, with the help of the French government, Louis Vuitton merged with Moët Hennessy to form Moët Hennessy-Louis Vuitton Group (LVMH). Moët Hennessy is a world-renowned wine and spirits producer, with well-known brands such as Moët Champagne and Hennessy Cognac. This merger is a powerful combination, making the LVMH Group one of the world's largest luxury groups, with businesses covering wine and spirits, fashion and leather products, perfumes and cosmetics, watches and jewelry, boutique retail and other fields. As the core brand of the group, Louis Vuitton has ushered in a broader development space on the new platform, opening a new chapter in the development of the brand.     https://basetao.vip/hot


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