Diversification and Globalization (1988 - Present)

Since merging with Moët Hennessy to form the LVMH Group in 1987, Louis Vuitton has embarked on a more diversified and global development process. In 1992, Louis Vuitton opened its first store in the Beijing Wangfu Hotel, officially entering the Chinese market, marking the brand's important strategic layout in Asia. Since then, with the rapid development of China's economy and the growing demand for luxury goods among consumers, Louis Vuitton's business in China has expanded rapidly, opening stores in Shanghai, Guangzhou, Shenzhen, Chengdu and other cities, gradually penetrating into every corner of the Chinese market.               https://basetao.vip/hot
In terms of product diversification, Louis Vuitton continues to expand its product areas. In 1997, fashion genius Marc Jacobs became the creative director of Louis Vuitton, bringing a new design concept and fashion style to the brand. His series of products, such as the colorful Suhali leather handbags and the small and exquisite Pochette handbags, are deeply loved by young consumers and have successfully attracted a new generation of fashion lovers. At the same time, he also introduced the concept of high fashion into the brand and launched a ready-to-wear series, allowing Louis Vuitton to gradually develop from a brand focusing on leather goods to a comprehensive fashion brand, further enhancing the brand's fashion influence and market competitiveness.                    https://basetao.vip/hot
In 2001, Louis Vuitton collaborated with Japanese artist Takashi Murakami to launch the iconic "Cherry Blossom Bag" and "Panda Bag" (Monogram Multicolor) and other series of products. Murakami incorporated his unique anime style into Louis Vuitton's classic Monogram pattern to create a series of vibrant and creative works that have caused a sensation worldwide, not only bringing extremely high attention and topicality to the brand, but also attracting the attention of more young consumers and art lovers, further expanding the brand's audience.              https://basetao.vip/hot

With the advent of the Internet era, Louis Vuitton actively embraced digital transformation. In 2005, Louis Vuitton took the lead in launching online shopping on its French website, and then gradually launched e-commerce platforms in many countries and regions around the world. In July 2017, Louis Vuitton's official Chinese flagship store officially opened nationwide, realizing nationwide delivery services and supporting a variety of convenient payment methods such as Alipay and WeChat Pay. This move enables Chinese consumers to purchase Louis Vuitton products more conveniently, further enhancing the brand's sales performance and brand influence in the Chinese market.     https://basetao.vip/hot

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