The dream from the Savoy Hotel

In 1881, Guccio Gucci was born into an ordinary family in Florence, Italy. His father was a saddle maker. Under the influence of the rich art and manufacturing culture of Florence, Guccio developed a strong interest in leather products since childhood and showed extraordinary talent. In 1897, the 16-year-old Guccio left his hometown and came to the prosperous London, where he got a job as a porter at the most luxurious Savoy Hotel at the time.
The Savoy Hotel, a palace that symbolizes the luxury and taste of the upper class, is visited by elites and celebrities from all walks of life, such as former British Prime Minister Winston Churchill. Guccio not only took on the task of carrying luggage for guests here, but more importantly, he regarded this experience as a vivid fashion course. He carefully observed the words and deeds of these upper-class people, and studied their matching skills in clothing and accessories in detail. Guccio also took the initiative to communicate with guests and gradually built his own network of contacts. These valuable experiences and contacts laid a solid foundation for his future business success.
While working at the Savoy Hotel, Guccio paid special attention to the various suitcases carried by guests. These suitcases are not only made of exquisite materials, but also have unique designs, fully demonstrating the identity and taste of the owner. At that time, London, as the world's trade and financial center, the rise of global travel has greatly increased the demand for luggage market. Guccio keenly captured this business opportunity, and a seed of entrepreneurship was quietly planted in his heart.
In 1902, with dreams and accumulated experience, Guccio returned to his hometown of Florence. He was eager to create his own luggage brand. After nearly 20 years of preparation and accumulation, in 1921, Guccio finally opened the first store named "Gucci" on Via della Vigna Nuova, a shopping street in Florence, mainly selling British-style luggage. He combined the high-society aesthetics he had seen at the Savoy Hotel with traditional Italian leather craftsmanship, and the suitcases he designed quickly attracted the attention of local aristocrats and elites. The Gucci brand thus came to prominence, starting a fashion legend that spanned a century.

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