Germination and foundation: the initial exploration of the brand (1920s-1930s)

In the early days of the Gucci brand, it was mainly aimed at the wealthy class in and around Florence. Guccio personally participated in the design and production of each suitcase, strictly controlling the selection of materials and craftsmanship, and selected high-quality leather from Tuscany, Italy. These leathers were carefully tanned, soft and tough, with unique luster and texture, laying a high-quality foundation for the products. He also incorporated the features of British suitcases that focus on functionality and durability, and was even more ingenious in details, such as reinforced corners, smooth metal zippers, and exquisite leather handles, making Gucci suitcases not only practical, but also more artistic. With its persistent pursuit of quality and unique design style, Gucci suitcases quickly became famous in the local area and became the first choice for aristocrats and elites to travel.

In the late 1930s, with the rise of the global travel craze, people's demand for suitcases was not only limited to practicality, but also pursued fashion and personality. Gucci keenly captured this trend and began to make bold innovations in materials and designs. The brand introduced canvas material, which is not only light and durable, but also has good plasticity, which can realize more novel designs. At the same time, Gucci's classic Diamante fabric came into being. The design inspiration of the diamond pattern comes from Gucci's unique understanding of geometric aesthetics. It arranges the diamond patterns in an orderly manner to form a layered and three-dimensional visual effect, showing a luxurious texture without losing the sense of fashion. This fabric quickly became one of the brand's iconic elements and was widely used in luggage, handbags and other products. It became the unique logo of the Gucci brand and also laid the groundwork for the subsequent birth of the GG letter interwoven pattern canvas.

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