Entering the fashion circle: a hat shop in Paris

While working in Moran's tailor shop, Chanel met Etienne Balsan, a wealthy French aristocrat. Balsan was attracted by Chanel's unique temperament and invited her to live in his manor in the suburbs of Paris. In the manor, Chanel came into contact with the ladies of the upper class. Their fashion taste and pursuit of beauty further stimulated Chanel's passion for fashion.
While dating Balsan, Chanel also met his good friend, British businessman Arthur "Boy" Capel, who later became Chanel's lifelong love "Boy". Capel was born in a humble family, but became a wealthy businessman and celebrity through his own efforts. He was open-minded and had a spiritual sympathy with Chanel. Chanel expressed her desire to start a business to him. Capel was very supportive and funded her together with Baleson. At 21 Rue Cambon in Paris, she opened a hat shop called "Chanel Modes", which started her legendary journey in the fashion industry.
In 1910, Chanel's hat shop officially opened, displaying hats designed and made by her. The design style of these hats is simple and unique. They abandon the gorgeous decorations popular at the time, and show a different kind of elegance with simple lines and high-quality fabrics. Chanel drew inspiration from men's hats and incorporated simple elements originally belonging to men into women's hat design, such as making hats with simple tweed and satin, and matching them with a small number of exquisite accessories, making the hats both practical and fashionable, which formed a sharp contrast with the women's hats piled with complicated decorations such as feathers and flowers at the time.

At first, the business of the hat shop was not ideal, and Chanel was very distressed. But she did not give up, but actively looked for ways to break through. She knew that if she wanted her designs to be seen by more people, she needed to rely on the influence of celebrities. So she managed to get the famous French actress Greta Garbo to wear the hat she designed. Garbo was the darling of the fashion world at the time, and her every move attracted much attention. When she appeared in the public eye wearing a hat designed by Chanel, it immediately caused a sensation and became the focus of the fashion world. This simple and elegant hat complemented Garbo's temperament, and many women began to imitate her outfit. Chanel's women's hats became famous, and orders came in like snowflakes, and the business of the women's hat shop gradually became prosperous.

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