Brand creation and early development (1854 - 1892) 

In 1854, Louis Vuitton ended his service for the court and opened his first leather goods store at 4 Rue Neuve des Capucines in Paris, officially establishing his own brand, Louis Vuitton Malletier. On the sign outside the workshop, he wrote: "Safely pack the most fragile items, focusing on packaging fashion", accurately positioning the luggage packing needs of the upper class. The first product he launched was a flat-top suitcase, which used light and wear-resistant "Trianongrey" canvas as the fabric and poplar wood as the frame. It solved the problem that the popular dome suitcases at the time could not be stacked, and also optimized the materials to make the suitcase lighter, and there would be no leather smell infiltrating the suitcase to stain the items. Therefore, it was very popular among travel enthusiasts and soon became the first choice for the aristocrats who liked to travel in the upper class of Paris.        https://basetao.vip/hot

As the business continued to grow, in 1859, Louis Vuitton expanded the scale of the leather goods store and established the first factory in Asnières, a suburb of Paris. It is still an important production base and museum of the Louis Vuitton Group, witnessing the development of the brand for more than a century. During this period, Louis Vuitton's design and production focused more on solving the practical problems of travelers, based on practical design concepts, and continued to deepen in fashion and specialization.
In 1867, Louis Vuitton won a bronze medal at the World Expo, which made the already popular brand more famous, and its influence began to go beyond France and gradually became an internationally renowned brand. Since then, Louis Vuitton's customer base has continued to expand. In 1869, Ismail, the Egyptian Pasha (Governor), ordered a set of Louis Vuitton luggage; in 1877, Russian Crown Prince Nicholas also became his customer; King Alphonse XII of Spain also specially ordered Louis Vuitton luggage.

In 1871, Louis Vuitton moved his store to 1 Boulevard des Capucines. Because Louis Vuitton used canvas to decorate the surface of the suitcase, it could effectively protect the items in the suitcase from being stolen. This design style was very popular, but it was also very easy to be imitated and plagiarized. In 1872, he began to improve this style on a large scale and created a unique canvas with brown and red colors, called "Striped Canvas". This design was once again a huge success, but it was soon copied in large quantities and counterfeits were rampant in the market. But even so, Louis Vuitton's leather goods are still hot-selling and trusted by consumers.      https://basetao.vip/hot

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