Louis Vuitton: From Luggage to Fashion Empire (Part 3)

2025-03-23

Brand creation and early development (1854 - 1892) (continued)
In 1880, Louis Vuitton's son Georges Vuitton married Joséphine Paterlini. On the wedding day, Louis the elder officially handed over the head office on Sgribb Street to Georges, opening a new chapter in the brand's development. Georges inherited his father's innovative spirit and persistent pursuit of quality, injecting new vitality into the brand.
In 1885, Louis Vuitton opened its first overseas branch in London, taking an important step towards internationalization. In 1888, Georges launched a new design for Vuitton trunks. He designed the surface of the trunk to be in the style of a checkers board, with alternating brown and maroon colors. In addition, the trunk was printed with the "Louis Vuitton Brand Verification" mark to enhance brand recognition and anti-counterfeiting. However, this new design still failed to escape the fate of being copied, and a large number of counterfeits once again emerged on the market. However, at the 1889 Paris World Exposition, this product won the gold medal for Louis Vuitton, further consolidating the brand's position in the industry.           https://basetao.vip/hot
In 1890, Georges invented the special lock "5-tumbler", which is characterized by the fact that all the customer's Louis Vuitton suitcases can be opened with just one key, avoiding the trouble of travelers tying a bunch of keys to their pants. This thoughtful design greatly improved the user experience and was widely praised.       https://basetao.vip/hot

In 1892, Louis Vuitton began to launch handbag products, enriching the brand's product line, and issued the first product catalog including suitcases, handbags and bedding, providing consumers with more choices. On February 27 of the same year, the elder Louis died at home at the age of 71. His son Georges officially became the heir to Louis Vuitton and took on the responsibility of leading the brand forward. Thanks to Louis Vuitton's efforts, the brand has grown from a small leather goods store to a well-known brand with a high reputation internationally, laying a solid foundation for its subsequent brilliant development.           https://basetao.vip/hot


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