Inheritance and Expansion (1893 - 1987)
In 1893, Georges brought Louis Vuitton products across the ocean to the Chicago World Columbian Exposition, a grand event that brought together the world's top technology, culture and art. Louis Vuitton's exquisite luggage stood out among many exhibits, successfully attracted the attention of American consumers, and officially introduced the brand to the American market. After that, he actively cooperated with John Wanamaker, the owner of a large American department store chain, to sell Louis Vuitton's luggage in department stores in New York, Philadelphia and other places, and the brand's territory quickly expanded to Boston, Chicago, Washington and Los Angeles.
In 1896, in order to commemorate his father and also to deal with the rampant counterfeiting problem, Georges designed the landmark "Monogram Canvas". This canvas has a chocolate brown background, interwoven with golden interlocking "LV" initials, positive and negative diamond flower series and four-leaf flower patterns. This unique design not only became the symbolic logo of the Louis Vuitton brand, making the brand image more popular, but also greatly improved the product's recognition and anti-counterfeiting, effectively curbing the proliferation of counterfeit goods.                     https://basetao.vip/hot
With the gradual popularization of cars and motorcycles, the way of travel has undergone tremendous changes. In 1901, George keenly captured this trend and launched the lightweight and flexible Steamer travel bag, which can be easily placed under the seat of a car or motorcycle, becoming a pioneer of handbags in later generations. In 1909, the Vuitton family made Kashmir travel blankets with silk and wool to provide travelers with warmth and comfort during their journey. This design also became a pioneer of scarves and quilts in later generations.
In 1912, the commercial center of Paris gradually shifted westward. George seized the opportunity and built an Art Nouveau building on the bustling Champs Elysees as Louis Vuitton's flagship store. The building was officially completed in 1914. Its unique architectural style and superior geographical location attracted countless customers and became a new landmark for the brand, further consolidating Louis Vuitton's position in the fashion industry.                      https://basetao.vip/hot

The outbreak of the First World War brought a huge impact to the world, and Louis Vuitton was no exception. In order to meet the needs of the war, the company shifted its production focus to military bags and canvas stretchers to provide support for soldiers on the front line. After the war, as society gradually restored peace and stability, people's enthusiasm for travel rose again. Louis Vuitton refocused on the production of travel trunks, and with its excellent quality and innovative design, it won the favor of many celebrities and received a steady stream of orders.              https://basetao.vip/hot

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